Masterclass with Gerry McGovern

Make your website more Customer Centric

Why the key to success for your website is a relentless focus on the needs of your customer - and how to do it.

Date: 15th March 2007

Location: Brussels Kart, A. Gossetlaan, Groot-Bijgaarden

The Web is about customer power. The customer is in control on the Web, not the organization. The customer searches, the customer clicks on that link (or not), the customer quickly scans your webpage. What will your customer do next? Click on one of your compelling links or hit the Back button?

Whether you manage an intranet, university, government or commercial website-the principal of being customer-centric and not organization-centric still applies. Practically all websites start of as organization-centric. The better ones are making the shift and gaining the results.

This masterclass will give you the tools and the arguments to show why a customer-centric approach is how you achieve the maximum return on investment for your website.

What you will learn:

1. Specific customer-centric techniques that will show immediate results
2. How to create quality killer web content based on a unique approach developed as a result of five years of research and testing
3. Strategies for making your website easier to use
4. The three golden rules of ranking high in search engines

Who should attend?

This masterclass is for who want to achieve maximum return on investment for their website. Specifically, it will be most useful for:

1. Those who are responsible for managing a public website or intranet, whether that be a government, university or commercial website.
2. IT, marketing or communications professionals who want to take a customer-first, task-focused approach to managing their website
3. Those who are involved in creating, editing and publishing web content.
   

Participation:

The registration cost for this masterclass is € 450,00 ex. VAT.

    Register here.

Your registration includes:

• participation to the masterclass;
• lunch, breaks, ... ;
• Gerry McGovern's new book "Killer Web Content".

A detailed programme can be found here.